Google Ads is an advertising platform from Google that allows businesses to place ads in Google search results, on websites in the Google Display Network and on YouTube. With Google Ads, companies can target potential customers and present their advertising messages. Ads are served based on users’ search terms or profile. Businesses can set their budget and pay for clicks on their ads. Google Ads offers a variety of ad options and formats, including text ads, banner ads, video ads, and more.