AR

Augmented reality (AR) is a technology that integrates digital content (such as images, videos, texts or 3D models) into the real world. In contrast to virtual reality (VR), in which the user is completely immersed in a computer-generated world, AR expands the real world with virtual elements that are shown on a display such as a smartphone, tablet or AR glasses.

How it works:
AR works by recognizing and analysing the real environment with the help of cameras, sensors and algorithms. This technology overlays digital content onto the physical world in real time, allowing the user to interact with both simultaneously. The system often uses GPS, gyroscopes and other sensors to determine the exact position and movement of the device in order to display virtual objects in the right place and at the right scale.

Areas of application:

Mobile apps: Many apps such as Google Lens or Pokémon GO use AR to scan digital information or display virtual elements in the real world.
Science and education: AR is used to create interactive learning materials, for example by adding 3D models of historical artifacts or anatomical structures to real objects.
E-commerce: AR enables users to test products virtually, e.g. furniture in their own home or clothing on themselves.
Industry and maintenance: AR helps technicians to simplify repairs and maintenance work by displaying instructions and diagrams directly on the devices.
The future of AR:
The technology behind AR is developing rapidly. Future applications could play an even greater role in areas such as gaming, medicine, architecture and advertising. Improved AR glasses and devices will make it easier to use and enable new, immersive experiences.

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